Vestwell Named Winner of XY Planning Network’s 2nd Annual Advisor FinTech Competition

The FinTech competition was held at the #XYPN17 Conference in Dallas, TX on Aug. 28-31

September 20, 2017 (BOZEMAN, MT) – XY Planning Network is proud to announce the winner of its second annual Advisor FinTech Competition. Vestwell (, the digital employer retirement plan platform for advisors, took home first place against six other finalists during a live presentation at the #XYPN17 Conference which brought together 500 attendees and 116 exhibitors in Dallas, TX.

The competition, which solicited a record-breaking 24 submissions, was hosted by advisor technology guru Bill Winterberg of FPPad, and overseen by an elite panel of judges including XYPN Co-founder Michael Kitces, and representatives from the FinTech competition sponsors Betterment for Advisors and Quovo.

“It was our explicit goal with the XYPN FinTech competition to provide these new startups a way to showcase their technology to our young, tech-savvy advisors, who need the help of technology to service Gen X and Gen Y clients efficiently,” said Kitces. “When you look at the scale and quality of submissions we received this year, it’s evidence that the advisory industry really is attracting a tremendous new wave of startups looking specifically to serve the growing needs of financial advisors.”

“The judges were extremely impressed with Vestwell’s platform, and the way that they have weaved together the complex and disparate elements of the employer retirement plan industry into a single technology platform that makes it easy for advisors to help their small business clients with qualified plans,” continued Kitces.

Launched in September 2016, Vestwell’s retirement technology combines the best parts of automated investing with a human touch, removing the friction points of confusion, cost and compliance overhead that come with traditional retirement plans. The white-gloved retirement platform includes modern dashboards and rich visuals demonstrating planning objectives at the participant level, and a low-cost, compliant solution to scale the advisor’s business.

“It was incredible to witness the energy and passion of the hundreds of advisors who attended #XYPN17,” said Vestwell CEO, Aaron Schumm. “A large part of Vestwell’s early success can be attributed to the many advisors who have been early adopters of our technology. These advisors, along with everyone involved with XYPN, have a shared vision to create an accessible, fiduciary future for financial services – we’re honored and excited to be a part of it.”

As the winner, Vestwell will be featured on Bill Winterberg’s and Michael Kitces’s Nerd’s Eye View blog. The company will also have a segment on the popular #XYPNRadio podcast, and appear on

CSLA Technology won Honorable Mention for its Student Loan Repayment Tracker which reduces the complexity of the college decision process. The other finalists included DataPoints, Loanbuddy, RobustWealth, ROL Advisor, and Tolerisk.

The 2018 conference, renamed #XYPNLIVE, will again include a FinTech competition, and will be held in St. Louis, MO on September 23-26, 2018. To register, visit

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About XY Planning Network

The XY Planning Network, with nearly 500 advisors, is the leading turnkey financial planning platform for fee-only financial advisors who want to serve their Gen X and Gen Y peers, providing comprehensive financial planning services for a monthly subscription fee and without product sales or asset minimums. The Network offers a virtual community for new and established financial advisors who want to serve a younger clientele, and provides its members compliance support services, marketing support, business tools and templates, and a wide range of technology solutions.

About Vestwell Holdings, Inc.

Vestwell Advisors, LLC is a SEC registered investment advisor, a wholly owned subsidiary of Vestwell Holdings, Inc., specializing in 401(k), 403(b) and other defined contribution and benefit retirement investment management services. Built by an experienced team with an average of 18 years of financial technology experience and led by CEO Aaron Schumm, Vestwell assumes 3(38) investment management and ERISA3(16) fiduciary responsibility on the behalf of advisors and their plan sponsor clients. Learn more at  and on Twitter @Vestwell.

This is not an offer, solicitation, or advice to buy or sell securities in jurisdictions where Vestwell Advisors is not registered. An investor should consider investment objectives, risks and expenses before investing. More information is available within Vestwell Advisors’ ADV.  There are risks involved with investing. Investors should consider all of their assets, income and investments. Portfolios are subject to change. All opinions and results included in this publication constitute Vestwell Advisors’ judgment as of the date of this publication and are subject to change without notice.

Source: XY Planning Network

#XYPN17 FinTech Competition Award

By Aaron Schumm

I am pleased and humbled to share with you the great news that Vestwell has been selected as the winner of the XY Planning Network’s annual FinTech Competition.  This honor is especially meaningful because we were up against such impressive competition.

The other contenders included CSLA Tech, which has an awesome offering that helps advisors reduce the long-term consequences of student loans, as well as DataPoints, Loan Buddy, RobustWealth, ROL Advisors and Tolerisk, which are also designing amazing technology for the financial planning services community. Together, all of us are working to meet the needs of the next generation of advisors and their clients.

More than anything, this award speaks to the promise of FinTech and the need for continuous innovation. We are thankful that XY Planning selected Vestwell, as it affirms our mission to provide the next generation of solutions that advisors need and clients demand.

We are committed to keep pushing the envelope on solutions that enable every financial advisor to be able to offer their clients a low-cost, fiduciary and automated retirement platform. With these tools, advisors can focus on what they do best – building their business by focusing on establishing and nurturing exceptional customer service and relationships.

Thank you for partnering with us.  We’re looking forward to a bright future for all of us.

Vestwell named as a Finalist for #XYPN17 FinTech Competition

XY Planning Network to name best-in-class innovation in Financial Planning

Bozeman, MT (July 24, 2017) – XY Planning Network (XYPN) is pleased to announce that seven finalists have been selected to compete in its upcoming Advisor FinTech competition, which is scheduled to take place on Wednesday, August 30, 2017 during the organization’s national conference, #XYPN17, in Dallas, Texas.

The XYPN FinTech Competition was created to help promote startup firms that are building technology solutions to help financial advisors better serve Gen X and Gen Y clients, thereby expanding access to financial planning. The popular competition, now in its second year and sponsored by Betterment for Advisors and Quovo, drew more than two dozen submissions, and the seven finalists were chosen by esteemed industry judges Michael Kitces (XYPN), Bill Winterberg (FPPad) and Joe Ziemer (Betterment).  To be considered, finalists had to meet one or more of the following requirements: have a tech offering that launched in the last 12 months, have less than $1 million in revenue to date, or be an existing company with a new feature that is substantially different from the parent company.

The finalists represent all corners of financial planning, from student loan repayment tools to automated investment solutions and a small business retirement plan platform. Each company will have the opportunity to introduce their technology offering to a large, tech-savvy audience of financial planning entrepreneurs, and #XYPN17 is anticipated to draw over 500 attendees next month. Finalists include:

• CSLA Tech Repayment Tracker aims to transform the financial services industry by helping advisors reduce the long-term consequences of student loans.
• DataPoints helps advisors strengthen client relationships using behavioral science, offering advisors a library of tools to assess client psychology and behaviors.
• Loan Buddy is a financial technology platform with a focus on providing solutions for advisors who want to be pioneers in student loan planning.
• RobustWealth aspires to be the best-in-class, low-cost-leading, next-level automated wealth platform for advisors.
• ROL Advisor aims to solve the challenge of adding value in a world where technology and competition are driving down the value of investment management.
• Tolerisk, using patent-pending technology, aims to revolutionize risk tolerance assessments by incorporating cash-flows to separately measure a client’s willingness and ability to take risk.
• Vestwell is a digital retirement platform striving to become an extension of the financial advisor’s services, acting in everyone’s best interests while scaling through technology and allowing financial advisors to focus on clients.

One deserving champion will receive a press release by PR agency FiComm, along with facilitated media introductions. Additional benefits for winning include promotional opportunities through a feature on Bill Winterberg’s, and Michael Kitces’ Nerd’s Eye View at The champ will also receive interview opportunities to reach a large audience of financial planners on the #XYPNRadio podcast and via the blog.

These promotional prizes are intended to help the most successful startup offering gain more rapid traction and advisor adoption. Last year’s winner, SnappyKraken saw an immediate impact from their big win. “Entering the XYPN FinTech startup competition was incredible for our business,” said Robert Sofia of SnappyKraken, “Within the first three months of winning, we went from zero to over $700,000 in sales, landed two large
enterprise accounts, and attracted significant investor interest.”

To learn more about each finalist, visit More information about the XYPN annual conference can be found at

# # #About XY Planning Network:

About XY Planning Network:
The XY Planning Network is the leading organization for fee-only financial advisors who want to serve their Gen X and Gen Y peers providing comprehensive financial planning services for a monthly subscription fee and without product sales or asset minimums. The Network offers a virtual community for new and established financial advisors who want to serve a younger clientele, and provides its members compliance support services, marketing support, business tools and templates, and a wide range of technology solutions.

Media contact:
Jennifer Mastrud
XY Planning Network